Everywhere you look, AI developers are talking about scaling. Build one little thing, charge $20 or $200 or $2,000 a month, get a bunch of customers, automate everything, and watch the money roll in.
And listen, I get it. The math is beautiful!
I've built and scaled multiple businesses myself over the years. I actually wrote a post here a while back about my very Forrest Gump approach to entrepreneurship, so I'm certainly not knocking scaling. Been there, done that, and loved it!
But I've been finding almost the exact opposite in my AI development business.
I think there's something we keep forgetting in the AI world, and that's just how much people DON'T trust AI yet.
There's so much anti-AI sentiment out there, and honestly, some of it is for very good reason. People are skeptical, overwhelmed, or just don't understand what AI can actually do for their businesses.
They might be curious enough to spend a few hundred dollars trying something, but they're certainly not ready to throw their entire business into the hands of some AI developer they just met.
And that's where things get fun.
I'm currently working with a family-owned company that's been around for generations. They're in the dry-cleaning supply industry, and they've got decades of business history and some seriously old-school systems.
They originally hired me to build a field service tool for their sales team. Basically a specialized CRM. I think my original quote was around $700.
Simple enough, right?
Well, one of the people at this company is really excited about modernizing things. And once we started working together, he began realizing just how much more we could accomplish.
Suddenly we're migrating decades of historical data, improving internal processes, building better tools for the sales team, and looking at ways AI can help them identify potential customers.
That little $700 project is now approaching $15,000 worth of work over four or five months.
And the hilarious part is I'm not even pitching him. He's pitching ME!
He comes up with another idea. I look into it, figure out whether it's possible, tell him what I can do and what it'll cost, and send him an invoice.
He pays it. We do the work. Then he gets another idea.
Rinse and repeat. š
And this isn't some magical unicorn client I happened to stumble across. I'm seeing the same pattern with other clients.
I land a project for less than $1,000, do the work, and suddenly I'm the first person they call when another problem comes up.
They already trust me. They know I understand their business. And because of AI, I can tackle problems that would have been much more difficult or expensive for me to solve before.
I'm seeing these little sub-$1,000 projects grow into five- and six-month relationships, sometimes in the neighborhood of $20,000.
And I just keep sending invoices. Lol.
But here's another part of this that I really love.
I'm making more money, and I'm sleeping better at night.
Because let's be honest, $15,000 or $20,000 is a LOT of money for a solo freelancer, especially one who's living on around $1,000 a month in Paraguay.
But I feel good about what I'm charging because I actually know these people. I know what problems they're dealing with, and I can see how the solutions we're building could save them time, make their employees more productive, or help them bring in more business.
Sometimes they come to me with an idea and I say yes. Sometimes I explain why something isn't practical. Sometimes I suggest something they hadn't considered.
And every time, we're having an actual conversation about what they need and what it's worth to them.
Personally, I don't think I'd sleep particularly well at night if I were charging hundreds of people for some generic automation without knowing whether they needed it or were getting their money's worth.
There's something really satisfying about knowing exactly who you're helping, what you're charging them for, and why you believe it's going to benefit their business. Earning that business with each new fix rather than locking them into a software...
And apparently, actually caring about your customers is pretty darn profitable. Who knew? š
I think there's a sweet spot right now with businesses that are interested in AI but don't quite trust it enough to dive in themselves.
They don't necessarily want another subscription. They want an actual human being who will listen, figure out what's possible, and help them solve real problems.
Once you do that successfully, they start selling themselves on all the other possibilities.
I find this particularly interesting in AI because the entire industry is obsessed with eliminating human interaction.
And here I am, finding that the human interaction is the most profitable part of my business.
I'm genuinely curious if anyone else is experiencing this.
For those of you doing AI development or automation, are you making more from scalable products and subscriptions, or from smaller clients who turn into much bigger relationships?
And for people in completely different industries, is this just good old-fashioned relationship selling that the AI crowd is rediscovering?