r/SideProject • u/Dense-Jelly8214 • 20h ago
Launched my iOS app 2 weeks ago, 100+ downloads per day without ads. Here’s the recipe
Solo dev here. I launched an iOS app about two weeks ago and it just passed 100 downloads per day without spending anything on ads. Sharing what worked because I think it’s reproducible.
1. Pick a market where people are already looking for alternatives.
I didn’t try to create demand. I looked for an app category with strong demand where the leader is expensive or frustrating (paywalls, ad grinding, missing features). When users are actively searching “alternative to X”, half the marketing is already done.
2. Get ChatGPT to recommend you.
This was the surprise. I noticed ChatGPT showing up as a referrer in App Store Connect. People ask it “what’s the best alternative to X?” and it answers with a short list. So I built pages on my website specifically around those alternative/comparison questions, honest and detailed. A few days later, my app was the first recommendation for my main query. ChatGPT now brings me 50+ downloads a day on its own.
3. Go multi-language from day one.
Most indie devs launch in English only and compete in the most crowded market. Every new language is a new funnel: new App Store search results, new ChatGPT answers in that language, less competition. I’m rolling out more localizations on the store listing and in the app itself, and launching on Android in several languages.
4. Watch the data closely and iterate fast.
I check analytics every day: where people drop in onboarding, when they hit the paywall, who converts. Small changes (shorter onboarding, paywall timing, pricing tiers) ship within days, not months. The first version is just a test.
That’s it. No growth hacks, no ad budget yet. Happy to answer questions about any of these steps.