“SaaS is dead” is the new “blogging is dead.”

open source existed before SaaS. Cheap alternatives existed before SaaS.

yet people kept building software businesses because customers don’t just pay for code. they pay to save time, solve problems, and avoid headaches.

stop confusing a changing market with a dead market.

I am looking into medical supplier and really need help in getting my foot in. How do I and where do I get started? Any pointers to websites links or courses? Any current or former employee willing to mentor?

Bots, neckbeards, and the occasional entrepreneur,

Many people don't know the difference between marketing and PR so here are some good guidelines to help you.

PR is to build the reputation of your company or to get media coverage

Marketing is to drive sales

PR can get you marketing results, marketing cannot get you PR results

PR should be 20% of your marketing budget unless you DO NOT want coverage for your business. This only makes sense if you sell goods online and want to devote 100% to adspend.

PR is good if you:
- Want to be the face of your company
- Run a personal brand
- Want to be interviewed
- Want to stand out from competitors
- Desire to create story based narratives to attract coverage

There are several subsets of PR. Not all agencies do the same things.

- Media outreach
- Reputation management
- Event promotion
- Crisis management
- Interview coordination

Its normal for an agency to charge 60% down.

Always get a contract. Always check for a refund or a non performance clause.

PR results cannot be predicted or promised unless you are doing pay to play or its owned media.

Always ask for past clients or case studies. If they cannot provide them, RUN.

Stay away from anything with Forbes or those "Featured Media for $99" They are worthless

Baden Bower, Purple Penguin, LifeFlip Media, Rudy Mawer and Inside Success Network have awful reviews and reputations. Avoid at all cost.

Hope this helps you guys make good PR choices. Questions?