I need to air this out because I am having a bit of a crisis as a strategist and I want to see if anyone else here is hitting the same wall.

Two months ago we onboarded a sized B2C client and went all out: studio rental, videographer, color grading, tight scripts, the whole package. The result was a 0.8% CTR and an embarrassing CPC.

Before our client call I panicked, grabbed my phone filmed the founder answering a basic customer question in their warehouse and threw fifty dollars at it unedited.

That raw zero-budget video ended up outperforming our fifteen thousand dollar production setup by four hundred percent bringing in CAC and tons of genuine comments.

It really showed me how fatigued people are, by polished ads but now I am stuck on the agency side.

How are you all convincing corporate clients to trust raw, handheld content when they firmly believe professional means spending thousands on a studio shoot?

Hope y’all doing good
I’ve been posting TikTok consistently for a while now and have gained about 1.5k followers. For context my page is about posting quotes with background music (i hope you guys know what i’m talking about) and people have started to reach out on how much i charge for sound promos but i have absolutely no idea how to charge them . If any of you have advice on how to go about it , it’ll be much appreciated.

I’m so frustrated and am kind of taking it personally. My account status shows I’m ok but views have been lower than usual over the past week for me. I check other small accounts that follow me, they have similar niches, and their views are looking good. I do this for fun, and this isn’t a career but it’s frustrating. People with similar content show up on my fyp & their engagement is up the roof, while mine has been sad over the past week.

I understand they are practically deprecated on Instagram now but do they still contribute to visibility on meta? TIA

hello! i’m in university and marketing has always been my hardest class, and we have to create a marketing campaign for a product that is under 5mins.

i’ve created an outline but I’m wondering what makes the marketing campaign GOOD? like genuinely worth putting your money into? it’s a business program so the ability to create smtg actually useable in real life is key to passing.

i also have a fear of public speaking so it just adds onto everything.

I was thinking of branching out to more social media platforms to get my music and other art to more people but I’m worried about potential risks of posting to certain socials, namely having my stuff trained on AI or the social media tracking me or something. I get most social media does that anyway but regardless, what social media platforms would you guys recommend I post on, are all of them recommended or are there certain ones I should be wary of?

seen a lot of people say cutting back from daily made their reach better, but others say consistency is the whole game when you're small. i think it depends on whether your daily posts are actually good or just filler. what's your posting rhythm right now and has changing it ever moved your numbers?

been reading a bunch of threads on here and honestly its kinda confusing, every thread mentions some new app and then the next one says that same app is a waste of time lol. i have like 300 followers so brand deals arent really a thing for me yet. would rather just get a direct opinion from people actually doing it, where did you get paid and what should i avoid?

I haven't graduated secondary/high school yet but I want to do marketing because I genuinely want a career that I can showcase my skills and do the things I love. I also really want to do social media marketing. I have a tiktok where a make povs and skits eg. Medical TV shows be like, being an introvert. I genuinely am worried that if I post more of these, it might effect my chances of getting employed in marketing so I was thinking of just transitioning into lifestyle and quit skits all together, I honestly only do them for fun and to express myself because i felt like I always had to be the serious one all the time. I like being serious but I also like to let loose and I love comedy. I was even thinking of making two separate accounts for both lifestyle and comedy so if my interviewers ask me for my socials, I'll be prepared but I think they'll find both somehow. My second video was about being an introvert and it was light-hearted and it ended up having a mini blowup with people relating to me. I honestly don't know what to do. I don't want to quit any of them..

What should I do?

As a UGC agency, I help my clients create custom brand videos and I use to edit them all by hand. But the bottleneck was my own editing speed. But ever since I started paying for ChatGPT and other AI editing models, I simply taught them my editing flow and they’ve basically reproduced my style completely. This allowed me to scale my business tremendously.

However, this was not only a game changer, but a harsh reality check for me. That realistically in a few years, firms can just deploy their own AI in-house and completely remove editing agencies like myself.

I fear that this day may come sooner than later. And I have no idea how to combat this, other than maintaining good client relationships and improving my own editing/AI skills.

Thoughts?

We're about 25 people and run 10 to 15 creator campaigns a quarter, which apparently puts us in the awkward category where every demo ends with a much bigger setup than I thought we needed.

The latest one included social listening and brand safety scoring and I'm sure those are useful somewhere, but I couldn't tell you who on our team would even open them. Meanwhile I'm still trying to work out whether we can find creators, keep outreach organized and see what happened after a campaign without sending three people on a training course.

For anyone who's chosen an influencer marketing platform at a similar stage, what did you use in the first few months? And what do you wish you'd left out?

I am interested in the most trivial part of the process: how do you reach out to creators? Imagine they don’t have an email in their bio, do DMs work? I never managed to get any reply from creators, even small ones. I only reached out with questions about their content never even tried to sell them anything.

Thanks

trying to figure out what's actually working for small accounts right now vs what people just repeat. for me the jury's still out on posting frequency. which one made a visible difference for you, and on which platform?

Had just completed a product launch and I am genuinely stunned at how irrelevant viral impressions have become.

Spent a lot of money on a premium level creator who consistently gets hyped comments. Video went to 1M+ impressions but quality of traffic on Google Analytics was terrible 98% bounce rate, literally zero add to cart conversions.

On the other hand, a smaller creator with just 12k followers made a basic, non-visual breakdown of the product and drove insane conversion rates.

The reality is that people treat premium creators like television but treat smaller creators like friends giving advice.

What are your current ways of measuring ROI on creators? Because follower count feels like a complete irrelevance in 2026.

I posted a video on Monday that got a decent amount of engagement, however it’s been downhill since I tried posting again on Thursday. I don’t have a high follower count, that should’ve been hinted at based on my title. But normally if a video got low views, I’d try posting again anywhere between 2-3 tries on different days and it would eventually sort itself out. Apparently the low views have been complained about from other content creators and I’m not even at their level of popularity. You can say maybe it’s my content but I’d test it out on YouTube & the video did fine. I’ve had my account for a little over 3 months and I have 163 followers. 30+ followers were gained quickly over the past 2-4 days and not sure if that’s affecting my engagement, since I wonder if they’re bots. Some of these accounts don’t have content, just reposts and like stuff. I didn’t pay for followers, do you look down on accounts with low follower counts?

Hey guys!

Looking to connect with anyone who has some experience managing accounts focused on self-help, personal development and (maybe) coaching.

Any input is appreciated!

This is a big one in SEO so I'm curious if the same thing applies to meta?

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