(light one current, dark one before)
Recently we redesigned our logo with a designer. Switched to lighter themes across social media, logos, and web. Eliminated "AI" indication in both the logo (that generic 4-corner star) and narratives. The logo now is just a simple "b" that indicates both "flat" (in music), the first letter of the name of the product, and a triangle as the hole of the "b" to indicate "video playback" (because our main focus is to make music around video -film scores).
2-3 days after the rebranding, our daily signups jumped to the range of 15-20, we started to get much warmer responses to the cold e-mails with genuine interest, from the same user segment that we thought hate AI in general.
Running a generative music ai startup. Have no team member with design-related background. So the first logo was made with an image generator (don't even remember what we used, maybe Gemini or GPT Image-2). So, not even a vector format.
We're posting daily and sending lots of cold emails. Previously, 1 or 2 people replied with something like "we'll try" for our tool. Also, we were getting about 5 responses with a theme like "no, i hate ai, i hate you, we're never going to use such a thing.". We were also getting 3 to 5 signups daily.
This is certainly not a big success story, I thought that flair was the fittest among others.
I'm wondering if you have experienced a similar effect due to simple rebranding, if we're genuinely in the right direction, and suggestions for further improvements.