I'm a Hindustani classical vocalist and have been teaching for almost a decade. Teaching is my main source of income, so I'm trying to figure out how to price my classes fairly while also attracting more students.
I offer personalised, one-on-one sessions. I've already reduced my fees to ₹4,000 for 8 sessions as my lowest-priced option, while my other package is ₹6,400 for 8 sessions. However, some people still feel the fees are high.
I know musicians who charge ₹1,500–₹1,800 per class. Most of them have also built a strong social media presence and seem to attract students more easily. I believe the quality of what I teach is comparable, if not better in some aspects, but I haven't been very active on social media over the years. I'm only now trying to become more consistent with it.
This makes me wonder whether my pricing is part of the problem, or whether my biggest issue is simply visibility and reaching the right audience.
Since teaching is my primary source of income, I don't want to keep reducing my fees to a point where it's no longer financially sustainable. At the same time, I don't want to price myself out of the market and miss opportunities to teach genuinely interested students.
For those who teach music professionally, or have experience taking private music lessons:
- Should I reduce my fees further to attract more students, at least until I build a stronger online presence?
- Is it better to maintain my rates and focus on marketing, referrals, and reaching students who value personalised instruction?
- Have you found that a strong social media presence makes a significant difference in the fees you can charge?
- How do you strike a balance between making music education accessible and earning a sustainable living from teaching?
I'd appreciate honest opinions, especially from people who have built a career through private music teaching. I'm trying to understand what makes sense in the long run, rather than simply competing on price.