r/Aberdeen • u/No-Drag4338 • 1h ago
Seeing Tok of the Deen step back should make Aberdeen think
Seeing Tok of the Deen say she’s taking a break from social media genuinely made me think about how we treat local creators.
Whatever you think of influencers generally, she has been a massively positive voice for Aberdeen. She champions local businesses, local history, events, places people might otherwise never hear about, and generally makes the city feel like somewhere worth being proud of.
And yet local creators seem to get absolutely picked apart.
Not just their content. Them.
Their appearance, their personality, whether they “deserve” opportunities, whether they’ve been given something for free, whether they’re “cringe”, whether they’re full of themselves.
There’s a huge difference between saying “I don’t like this content” and repeatedly making someone the punchline.
I obviously don’t know everything behind her decision to take a break, and I’m not claiming I do. But seeing someone who has put so much positive energy into promoting Aberdeen feel the need to step away should maybe make people think about the culture we’ve created around local people who put themselves out there.
We constantly say Aberdeen needs more positivity. More people supporting local. More people shouting about what’s actually good here.
Then when somebody does exactly that, some people seem determined to knock them down.
You don’t have to follow influencers. You don’t have to enjoy their content. You’re allowed to criticise what they post.
But at what point does criticism just become bullying with “they put themselves online” used as an excuse?
Because sometimes it feels like we’ve crossed that line.
And if people who spend their time promoting this city eventually decide it isn’t worth the grief, Aberdeen is worse off for it.
